The Modica Groups Blog - Filed under 'mobile'

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The Modica Group
We are a digital media solutions provider that helps our clients talk to their clients using Internet and Mobile for marketing and communication.
Through the internet and mobile channels we make it easy for our clients to communicate and transact with their target audiences.
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Posts tagged mobile
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Posted

New Zealand Mobile Message Services Code

At Modica we are often asked about industry guidelines when it comes to launching and advertising an SMS service. We are part of the working party that has helped to create the latest version of Code which is freely available for anyone to view. The new Code comes into effect from the 7th of March 2011 but is currently available on the Telecommunications Carriers Forum (TCF) website. This update to the code covers guidelines and standards as agreed by the major players in the Mobile Marketing industry including Telecom and Vodafone.

If you're about to launch a subscription SMS service (or any other type of Mobile Marketing service) then the Code is the source of info that will explain exactly what to put in your advertising and what steps you need to take for things like unsubscribing them.