Today more than 70 percent of New Zealand households are actively engaged with Fly Buys. It launched back in 1996 and is considered globally as one of the world's leading loyalty programmes. In 2010 Fly Buys expanded on their offering by providing an iPhone app that allows users to login and check their points balance. Another simple and fast way to check your Fly Buys balance is by SMS. Just TXT BAL to 359 (which spells FLY so it's easy to remember) and they will send a message straight back. You need to register for the service first which can be done online in your profile or by calling 0800 FLY BUYS (0800 359 2897).

You can also use SMS to redeem a reward. If you're browsing through the Rewards Guide that turned up in your letter box and you decide there is something that you'd love to have then simply text the 5-digit reward code to 359. You'll get a reply message confirming that they've received your request and your request will be processed as normal. It couldn't be easier!

At Modica we're extremely proud to power this service for Fly Buys for the last few years through our secure and reliable SMS Omniscience platform. If you need a SMS gateway to transport messages and talk to your customers then please get in touch with one of our account managers.